As North America’s premier organization supporting, promoting, and publicizing early music, Early Music America offers your business, ensemble or service several targeted methods to reach our wide-range of constituents.


Advertising Details

EMAg, The Magazine of Early Music AmericaWebsiteE-Notes WeeklyCustom PackagesPrint & Digital Contract Terms

EMAg, The Magazine of Early Music America, is published three times per year in January, May & September and mailed to more than 2,000 subscribers. EMAg is one of the most comprehensive resources for early music and the only remaining English-language magazine dedicated to early music. It is available as a high quality, beautifully designed print publication and also as an online, interactive “flipping book” publication. EMAg is read by professional and amateur musicians, students, university faculty, ensemble directors, instrument makers, media personnel, early music patrons, and many more. Your advertisement appears in both the print and digital versions of EMAg, allowing you and your business or organization to reach a very targeted audience of early music professionals and enthusiasts. With the Flipping Book feature, the online publication now allows for click-through links as long as your ad’s URL is legible, giving online readers the ability to go directly to your site. We are excited to offer our advertisers this feature to help you or your organization expand your reach to the early music community!

ADVERTISING RATES (price per issue)


COVERS (FULL COLOR ONLY)

Placement Width Height 1x Non-Member 1x EMA Member
Back Cover 7.25″ 10″ $1765 $1588
Inside Front / Inside Back 7.25″ 10″ $1470 $1323

INTERIOR OPTIONS (FULL COLOR or BLACK & WHITE)

Size Width Height 1X Non-Member 1X EMA Member
Full page (non-bleed) 7.25” 10” $1040 $875
2/3 Page vertical 4.78” 10” $735 $612
2/3 Page horizontal 7.25″ 6.61″ $735 $612
1/2 Page vertical 3.542” 10” $575 $500
1/2 Page horizontal 7.25” 4.92” $575 $500
1/3 Page vertical 2.3056” 10” $445 $405
1/3 Page horizontal 7.25” 3.22” $445 $405
1/4 Page vertical 3.542″ 4.92″ $345 $300
1/4 Page horizontal 7.25” 2.375″ $345 $300
1/6 Page vertical 2.31” 4.92” $255 $225
Marketplace 1.53” 2.31” $90 $90

AD SIZES

Advertisers are responsible for providing ads sizes to the correct specifications including the Mechanical Requirements listed below. Any adjustments may incur a fee. All measurements are displayed in inches. Subject to change. For an example of ad size, please click here. 

MECHANICAL REQUIREMENTS

Magazine Trim Size: 8” x 10.75”

For full page bleeds: 8″ x 10.75″ with a bleed of .125″ Live area (safe zone) is 7.25″ x 10″

For full page non bleeds: 7.25″ x 10″

For 2/3 page bleed (3 sided): Live area should be 4.75” wide x 10.5” high plus .25” bleed on 3 sides (for a total of 5.125” wide x 11” high)

Live matter: Keep a minimum of 1/4 inch from trim sides. All copy subject to publisher’s approval.

Binding: Saddle stitch

Printing: Web offset, coated stock

Preferred formats: High resolution PDF/X-1a files with all fonts and images embedded. JPGs and TIFF files also accepted. We will not accept Microsoft Word files.

Preparation: Four color ad must be CMYK. Art must be at least 300 dpi for best print quality. Black & white ads must be grayscale. Files identified as containing RGB or spot colors as well as low resolution images will be returned to the advertiser for adjustment. Advertiser is responsible for resolution quality of ad submitted. Late art submissions as well as adjustments subject to an additional $60/hr charge. Ads that are not sized exactly may have their proportions changed slightly to fit magazine format. Ads that do not conform to other requirements may be returned to the advertiser for correction.

PAYMENT

Payment is due 30 days from the invoice date. If payment is not received within 30 days from the invoice date, a 5% late fee will be added to the total amount indicated on your invoice. We accept U.S. bank checks and credit cards (Visa, Mastercard, Discover, AMEX) only. We do not accept payment via international bank wire transfer. International payments must be fulfilled by credit card either online through our website or over the phone.

AD DESIGN FEE

If you would like to have us design your print ad, please contact ads@earlymusicamerica.org for more information. Ad designs must be paid for in advance.

PUBLISHING SCHEDULE

JANUARY ISSUE: Published early January

Ad Space Reservation Date: November 20, 2020

Artwork Submission Deadline: November 27, 2020

MAY ISSUE: Published early May

Ad Space Reservation Date: April

Artwork Submission Deadline: April

SEPTEMBER ISSUE: Published early September

Ad Space Reservation Date: July

Artwork Submission Deadline: August

Please note, the above publishing schedule deadlines for ad space reservations and artwork submission are subject to change and can be extended if necessary. For exact dates for each issue, please contact ads@earlymusicamerica.org

EMA’s website offers you a time-sensitive and targeted way to reach the early music community.

ADVERTISING RATES (price per month)

Location Size 1X Non-Member 1X EMA Member
Web Tile 500 x 500px $400 $360

Advertisers are responsible for providing ads sizes to the correct specifications. Any adjustments may incur a fee. All measurements are displayed in pixels. Ads are accepted as high-resolution JPG or PNG files. Subject to change. Our image sizes cannot be adjusted, therefore, we highly recommend that artwork does not contain a lot of text as the image size would make the ad difficult to read.

Payment: Payment is due 30 days from the invoice date. If payment is not received within 30 days from the invoice date, a 5% late fee will be added to the total amount indicated on your invoice. We accept U.S. bank checks and credit cards (Visa, Mastercard, Discover, AMEX) only. We do not accept payment via international bank wire transfer. International payments must be fulfilled by credit card either online through our website or over the phone.

Ad design fee: If you would like to have us design your digital ad, please contact ads@earlymusicamerica.org for more information. Ad designs must be paid for in advance.

EMA’s e-newsletter, E-Notes Weekly, is emailed every Tuesday throughout the year to more than 5,800 subscribers and contains important timely news, information, and events specifically targeted to our constituents. With an average open rate of 49% (industry average rate 16%) and a click-through rate of 15% (industry average 9%), E-Notes is a great way to reach an engaged audience who can visit your website with a simple click. Ads are accepted as high-resolution JPG or PNG files. Our image sizes cannot be adjusted, therefore, we highly recommend that artwork does not contain a lot of text as the image size would make the ad difficult to read.

ADVERTISING RATES (price per issue)

Location Size 1x Non-Member 1x Member
Header Banner 620 x 124px $500 $450
Mid-Page Banner 620 x 124px $450 $400
Mid-Page Tile 310 x 310px $400 $360

Payment: Payment is due 30 days from the invoice date. If payment is not received within 30 days from the invoice date, a 5% late fee will be added to the total amount indicated on your invoice. We accept U.S. bank checks and credit cards (Visa, Mastercard, Discover, AMEX) only. We do not accept payment via international bank wire transfer. International payments must be fulfilled by credit card either online through our website or over the phone.

Ad design fee: If you would like to have us design your digital ad, please contact ads@earlymusicamerica.org for more information. Ad designs must be paid for in advance.

Whether you are interested in print or digital advertising, EMA can create customized packages to fit your needs. Packages include advertising via all of our media outlets: EMAg, The Magazine of Early Music America, our website and our weekly e-newsletter, E-Notes. Receive a special discount with each advertising package- anytime, every time!

For more information on custom packages, please contact ads@earlymusicamerica.org for more details and rates.

This contract is for space only. Content of ads may be changed with each issue. We understand that Early Music America, may void this agreement if the terms and conditions for insertion of advertising in Early Music America are not met.

Payment Terms: Payment must be received within 30 days from the invoice due date above. If payment is received after the 30 days, a 5% late fee will be added. International payments must be fulfilled by credit either on online via our website or over the phone. We accept U.S. bank checks and credit cards (Visa, Mastercard, Discover, or AMEX). We do not accept payment via international bank wire transfer.

Reservations: Contact Dina Bash, Assistant Director, at ads@earlymusicamerica.org or 412-642-2778 ext 201 to reserve your print or digital ad. Advertising confirmations via e-mail must still adhere to the terms of this contract.

Cancellations: Advertising cancellations must be made in writing via e-mail on or before the reservation deadline for print ads. If cancellations are made after the reservation deadline, but before the artwork deadline, the advertiser is required to pay 50% of the total amount due on the invoice. Cancellations made after the artwork deadline will incur a fee equal to 100% of the reservation total. Cancellations may be made prior to the reservation deadline at no penalty. Advertising cancellations must be made in writing via e-mail three weeks in advance of your selected publication date for digital ads. If cancellations are made outside of the three week window, the advertiser is required to pay 50% of the total amount due on the invoice.

Artwork: Artwork must be sent via email and is due by the artwork deadline. If new advertising artwork is not received by the deadline, Early Music America will insert the ad that was most recently published. Please know, we encourage promotion of your organization or event but no direct fundraising asks can be included in your artwork.

Covers: Reserved Covers include the Inside Front, Inside Back and Outside Back. Cover pages are available on a first-come, first-served basis.

Position: All ads except covers are run-of-book and placed at the discretion of Early Music America. Every effort will be made to meet placement requests, but positioning other than reserved covers cannot be guaranteed.

Conditions: The contents of advertisements are subject to approval by Early Music America. Placement of advertising in Early Music America assumes agreement with all stated policies on this rate card. The publisher reserves the right to reject or cancel any advertisement, insertion order or space reservations at any time. Rates subject to change. When new rates become effective, advertisers with a signed contract will retain their existing rates for the duration of their contract. Early Music America cannot guarantee results for advertisements appearing in EMAg, The Magazine of Early Music America, www.earlymusicamerica.org and EMA’s weekly e-newsletter, E-Notes.

Questions? Please contact us at ads@earlymusicamerica.org or call 412.642.2778 ext. 201

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